Your own brand is the absolute differentiation from your competitors.
Your brand conveys character and quality promise to your target group.
Your customers turn to your brand values and your employees acknowledge them. This is what makes the internal and external communication of your brand so important.
Consistent brand development or re-branding gives you decisive competitive advantages.
All these elements of a strong brand serve your penetration of the market and strengthen the identity of your value proposition. With all consequences. Leading a brand is a continuous process of comparison and adaptation in self-image and external image.