Benefit communication for B2B
"Today in Klartext Mittelstand, marketing professional Manuel Potter of KOMPAGNON communications talks about what is essential to consider in benefit communication in B2B and which mistakes are still being made by SMEs."
Manuel Potter gave an interview on the subject of content at the leading European trade show in the field of advertising media (PSI).
The written summary was published on the industry platform Planet Advertising.
PSI has changed the format of the trade show to a live studio due to the pandemic in order to provide visitors to the trade show with new trends and specialist information. In this context, Manuel Potter was able to provide his expertise on the topic of content and strategy for advertising retailers.
For a design competition KOMPAGNON communications is sponsor and partner together with reed exhibitions, Gröner, ASLAN, Grafikmagazin.de, YELLOTOOLS and werbetechnik.de as well as the Fachverband Medienproduktioner.
The competition appeals to media designers, designers, agencies and advertising technicians, who will be performing a 360Degree Wrapping of a disinfection column.
Details about the competition here:
As a specialist in the field of promotional products (custom-made and standard promotional products), such an award is of course a clear indication that we are on the right track with our creative promotional product solutions. We look forward to having the winning exhibit on display soon at the "haptica live 2021" trade show. Mehr erfahren
We've been skipping Christmas for years: stress, hustle and bustle, end-of-the-year rush, worn out.... even the best gift comes in a heap.
So we traditionally give the New Year's greeting.
This time with the Koblenzer Kaffeerösterei Nero.
We redesigned the logo for our client www.medizin-lexikon.de.
The portal combines a guidebook and an extensive encyclopedia, a magazine rounds off the content editorially.
The marketing of the available advertising space will be developed together in the future.
During the Corona crisis the Rhein-Zeitung contacted us and we were allowed to report live from the agency's everyday life.
The result of the interview appeared in the special publication May 2020.
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